This is because abundant choice amplifies counterfactual thinking — imagining what might have been. Our brains replay alternative scenarios, leading to chronic doubt and lower overall well-being.

Simplify to Thrive

The solution isn’t to eliminate choice, but to curate it. Studies suggest that setting constraints actually improves satisfaction. Steve Jobs famously wore the same outfit daily to save cognitive bandwidth — an example of “choice minimalism.” Similarly, digital detox advocates now apply the same logic to media: fewer inputs, clearer minds.

Start by reducing low-stakes decisions. Automate what doesn’t matter (like meals or outfits) to preserve energy for what does. Treat choice like attention — a finite resource worth protecting.